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Wednesday, 14 November 2018 02:49

What’s happening in AKB48?

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First of all, this post is not a news, it is just my personal opinion.

AKB48 is one of most popular female idol groups in Japan, the idol group had been going well, most members were top idols, even top artists in Japan, however, recently, AKB48's performance is below people's expectation, they lost most of their ads clients, their members are almost nowhere in movie, TV drama or magazine's covers. So, what going on with AKB48?

Many fans may know AKB48 and its sister group SKE48, HKT48 and NGT48 are managed by Japanese entertainment and talent company AKS, and most of their members are under AKS.  AKS own the IP of AKB48 group. Therefore the whole AKB48 group's operation is replied on AKS, but it seems something big happened in AKS lately.  

According to Keyholder and AKS's SKE48 Business Succession Basic Agreement, there is a change of shareholders of AKS, and AKS now 100% owned by Yoshinari Natsuko!

Let's study AKS's brief history, AKS was formed by Akimoto Yasushi (Current AKB48 producer), Kubota Yasushi, and Shiba Kotaro in 2006, and the company began managing AKB48 and their members in 2007. In 2011 July, according to Japanese finance magazine Shukan Toyo Keizai, a Nagoya's corporation KYORAKU group acquired 80% of AKS ownership and appointed Yoshinari Natsuko (Current AKS owner) and Hosoi Takahiro (Current AKB48 manager) to control the board; On the other hand, according to rumor, Akimoto Yasushi and Kubota Yasushi are still shareholder of AKS.

Perhaps AKB48's current owner status is just a kind of financial management techniques (AKS' capital: 10 million yen?!), well, it is more likely AKS is 100% owned by KYORAKU via Yoshinari Natsuko. If, AKS really becomes a sole proprietorship own by Yoshinari Natsuko or KYORAKU, it may be the main reason explaining AKB48 group's performance lately, and it also explains why Akimoto Yasushi does not put much attention on AKB48 group, and devoting his enthusiasm and his wisdom to saka46 series (and other projects) instead, and the latter is obviously doing much better. 


Related post: AKS going to sell SKE48?

Read 3885 times Last modified on Wednesday, 14 November 2018 05:33

14 comments

  • Comment Link SakamichiAKB Wednesday, 14 November 2018 04:31 posted by SakamichiAKB

    The end of 48Group Era ? It's time for Sakamichi Series , 46Group to achieve what 48G can't do ..

  • Comment Link Someone48 Wednesday, 14 November 2018 06:00 posted by Someone48

    Remember à little group called Morning Musume ?
    It is hard to stay on the top all the time and that long.
    Public tâste evolve.
    Also definetly people's expectations please ?
    How can you say below people' expectations (your's ?) when they are about to perform and promote the song with the hardest dance ever ?

  • Comment Link Elvin Wednesday, 14 November 2018 06:02 posted by Elvin

    I doubt he even knows half of them right now :/ Does he still attend the auditions?

  • Comment Link Joe Wednesday, 14 November 2018 11:09 posted by Joe

    They have gone through all the stages and are now in the final resting place of all popular groups. Unknown experiment gets discovered by the masses. Novelty and Excitement allows their public profile to expand. Mania erupts and they explode in popularity and appear everywhere in popular culture. Backlash develops and rejection by music purests and detractors become louder. Become a niche act with a narrow but dedcated fanbase. Settle in a safe holding pattern and ride it as song as they can.

  • Comment Link ValSeg Wednesday, 14 November 2018 11:42 posted by ValSeg

    Well since Maeda Atsuko graduated the group just went downfall

  • Comment Link Tuberose Wednesday, 14 November 2018 15:38 posted by Tuberose

    @someone48 the good thing is Momusu is recovering and their songs are getting better again, they just need more members with better personality (I meant variety wise). I missed Love Machine. Anyway 48G too, need more members with better personality, the new members are boring or should I say too bland. They care about their own popularity, are too careful, not so candid and just too 'forceful'.

    @ValSeg they were still doing great until Bokutachi wa Tatakawanai imo.

    Aki-P's lyrics for 48G are still good if I'm allowed to say that (I actually like Teacher Teacher despite it being a controversial pedophile song) but the musics were old school and the MV were cheap and the styling were bad. They're not doing a film type MV anymore? I missed So Long :(

    I need a Sakura-themed song, a ballad kind of song for Type A more than UZA kind of song.

  • Comment Link Ray Thursday, 15 November 2018 03:21 posted by Ray

    You are not seeing well. You ignore the overall picture , you are overlooking History. The two best groups in the History of Art are undoubtedly Morning Musume and AKB48. They are the Music of the 21st Century. Period. They are potentially superior and WILL BE SUPERIOR to The Beatles and The Rolling Stones MUSICWISE.
    NOTHING even comes close to them ARTWISE. They have completely modified and transformed Music. In 400 years in the future they will have become the Goddesses of Art of a Second Renaissance. The French can certify this, they have already become aware of this second great Era.
    You are acting silly, Art is not about sales, Art is about shaking people's hearts. And this is what they have done, Tsunku-san and Akimoto-san have just created a new planet, as Da Vinci and Michelangelo did 500 years ago.
    And listen, TALENT can not be bought at the drugstore, talent can not be easily found in this robotized world, and Japanese have become monsters of talent, a talent-making machine: in the next 500 years we will NOT be able to find another Kaori Iida, Natsumi Abe, Maki Goto, Takahashi Ai, Tanaka Reina, Michishige Sayumi,Kusumi Koharu, Sato Masaki, Oda Sakura, Suzuki Airi, Atsuko Maeda, Takahashi Minami, Itano Tomomi, Kojima Haruna, Watanabe Mayu, Oshima Yuko, Sashihara Rino, Matsui Rena, Matsui Jurina, Yamamoto Sayaka and Takayanagi Akane all in the same region and at the same time. You can be sure it will never come again and WE ALL here were fortunate to watch this happen...LIVE!!
    History will envy us.

  • Comment Link Darth Slacker Thursday, 15 November 2018 05:57 posted by Darth Slacker

    Welcome to Idol 2.0 - the same Fall (Oct 2015) that Aki P went Isolationist & purged most of the youtube fan-subs Koreas TWICE debuted. In only 2 years TWICE invaded Japan (over the summer) & released original Japanese singles. What did AKB do in those precious 2 years? They lost Mayu, Paruru, & KojiHaru & soon relied heavily on Jurina, Sakura, & Sayanee. Now 1 year later Jurina can't do "Idol Duties", Sakura is a Kpop darling (breaking Kpop records) & Sayanee is gone...AKB now is suddenly flailing its arms trying get attention - where was this fire 2-3 years ago??

    Imagine what AKB could've been or was capable of & now flush it down the drain in exchange for 2016-17 of AKB songs- Aki-P practically gift wrapped Japans Idol scene for the KPop take over.

  • Comment Link Paul Cho Thursday, 15 November 2018 07:26 posted by Paul Cho

    @SakamichiAKB
    Maybe they can, but don't forget AKB48 is a living legend.
    @Someone48
    I don't know if you try to mislead or not, but I am talking about AKB48, not AKB48 members
    @Elvin
    I hope you are not blaming Aki-P
    @Joe
    I believe AKB48 could do better
    @ValSeg
    are you blaming KYORAKU?
    @Tuberose
    Agree, NO WAY MAN's lyric is brilliant
    @Ray
    About idol history, I think you forget mentioning Onyanko Club and SPEED. You can love your idol in your own way, and living in your own world, however you may find AKB48 girls are much greater than you imagine if you observe them objectively. By the way, I kinda like fine art too, Michelangelo's works are great, but, please don't forget Impressionism. And, if you want to show off, why don't you mention Paul Rubens instead, it is quite hot recently, by the way, my favorite artist is Sir Lawrence Alma-Tadema.
    @Darth Slacker
    I think in 2016-2017, it is more likely KYORAKU was running AKB48 instead, and Aki-P was cast out and went to Sakamichi series. Well, members graduating from the group is not a problem, the problem is no new generation! While Aki-p was in AKB48, he could successfully nuture Mayuyu, Sasshi, Yukirin as 3rd gen, Paruru as 4th, Sakura as 5th gen. Sakamichi series have Shiraishi Mai and Techi, but, what did KYORAKU do? "Aki-P practically gift wrapped Japans Idol scene for the KPop take over" Do you know what you are talking about?

  • Comment Link hmnd Thursday, 15 November 2018 14:21 posted by hmnd

    Yes, if 48G & 46G don't improve and change for the better, kpop idol girl groups will get some of their fans and eat into their sales. This is new, Twice become the first K-Pop girl group to announce a Japanese dome tour, spanning 3 cities. This is last week, IZ*ONE Tops Oricon Weekly Album Chart Before Official Japanese Debut. The hallyu wave is strong and worldwide. 48G & 46G need to adapt if they want to survive in the competition.

  • Comment Link Conscious Pilot Saturday, 17 November 2018 01:13 posted by Conscious Pilot

    WHY do I miss all the fun articles.

    Whoa Cho - You're championing Techi as an AKI-P achievement? The Moody EMO Idol who dresses like a boy? More like Jurina 2.0 (in terms of her Iron Grip on Keyaki46). D.Slackers point is amusing but it's so much deeper than TWICE at this point. I heard Black Pinks newest single (Du Du Du) playing in a friggin' Walmart (over Walmart radio which is broadcasted in stores to customers)- it wasn't edited (It was partially in Korean)- Anyone who lives in America knows how "sanitized" & strict (& family friendly) Walmart is & they are playing KPOP? Ellen DeGeneres raves about BTS so much I'm half expecting to see IZ*ONE as a musical guest on her show soon.

    The problem with AKB is actually Idol Wotas- the handshake guys. Notice there isn't a stigma to being a fan of Red Velvet, BP, TWICE, IZONE (or others)- while they are "Idols" there isn't the "Idol Stigma" (like how Anime Otakus get judged).

    You say Kyoraku put AKB on auto-pilot? I doubt that. No one was willing to stir the pot or wake the sleeping Idols until the December MAMA's & the announcement of Prod48 happened- then AKB48 got a jolt from "Teacher Teacher" & saw all their stuff going Viral over the summer & realized it works BOTH ways and that Korea would embrace Japanese Idols as long as they step-up to Korean performance standards. Sakura & Miyu (ALL the Produce 48 girls) saw huge spikes in fanbase proving TWICE's Japanese members were not a fluke- people just want BETTER IDOLS & Japan's been asleep at the wheel for years.

    Techi would NEVER work in Korea but Neru would. They'd LOVE Suda Akari after 1 back bend because she's "Extra" - they were luke-warm on Jurina because she lacks the humility of most KPOP Trainee- just my opinion. Bibian works because she looks scared to death but she's trying REALLY HARD- Bibian is the Anti-Jurina.

  • Comment Link Mirukii Saturday, 17 November 2018 01:45 posted by Mirukii

    I don't ever comment but I have to say to all of the people saying kpop will take over; were you not around when KARA and SNSD was doing well? How did that work out? They did well, but they didn't take over at all. KARA and SNSD did WAYYYY better than TWICE. I doubt TWICE will be on Msta or any other mainstream shows after this year. The divide between Korea and Japan is stronger than ever. Also Kpop died down for a quite while after politics got more serious back in 2012-2013. Kpop came back to mainstream in 2017 and now its repeating itself, but this time Kpop wasn't as successful as the last time.

    Also IZ*ONE topping the album charts is a joke. You have to look at the sales.

    I love that everyone says AKB is dead but they still can sell a million in a day. Maybe they aren't as popular with the public but they still clearly have fans and are doing ok!

    I will admit this has been the worst year for AKB by a mile and I have been a fan since 2006. I will admit this year isn't great, but their is always hope things could get better. If Momusu can get through the Platinum era, anything is possible!

    Even if AKB literally went from a million to nothing and disbanded (not happening), their is still 46G lol. Sorry Kpop.

  • Comment Link Darth Slacker Sunday, 18 November 2018 06:32 posted by Darth Slacker

    Mirukii - your comment is not going to age well. AKB has practically shifted its entire business model for song choice & visuals in only 6 months and isnt even trying to hide it. Even in GirlsGen days AKB didnt change its tone or sound...but then they didnt have competition selling out Arena Domes. Whats changed??

    Social Media, Viral Videos, V-Live (Korea)/ Showroom (Japan)...Idols have changed. Its a different world in 2018 vrs 2010-12. KPop doesnt need to "Take Over"- it only needs to be another choice or present a better Idol picture in comparison to AKB groups. They already rule Korea so any victories in Japan are GRAVY & extra trophies. They show up for a week or two collect their sales & do some TV while planting more flags for other groups to come in. Can Japan do the same in Korea?? When was the last time AKB came to the USA? KPOP groups come to NYC & LA twice a year & sell out at K-Con.

    Call me when AKS sells out an Arena in a foreign country simply by word of mouth & YouTube fanbase promotion. Kpop isn't taking over Japan - its inspiring its IDOLS & fans to want more from their Idols.

  • Comment Link Conscious Pilot Monday, 19 November 2018 22:09 posted by Conscious Pilot

    @DS - that was actually a thought out comparison. I hadn't considered the ease at which TWICE enters Japan, drops the original content, does a few TV shows, & sells merch - They don't even have to be there for 80% of their promotion - It's practically a Turn-Key operation at this point.

    With V-Live & the English sub community they don't even need to leave Korea to enter a country. AKB48's sub community died shortly after Yuko Oshima left. I can't remember the last AKB sub I watched.

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